TikTok to launch ad revenue-sharing program for creators
New York, United States: TikTok on Wednesday announced an ad revenue-sharing program with the social media platform's most prominent creators, moving closer to a model already used by its competitors.
The short-video format app has become wildly popular in recent years with more than a billion active users globally, but has been criticized for not providing a way for creators to effectively monetize content.Under the new TikTok Pulse program, companies can place their ads next to user content in specific categories, including health, fashion, cooking, gaming and others—and creators will get a cut.
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