Meta Tests New Avatar Reactions in Instagram Stories
A key element of Meta’s metaverse push is the use of digital avatars in more ways, as it looks to turn these virtual representations into more habitual interaction tools, in all aspects.And now, Meta’s taking the next steps, with some users now seeing avatar reactions as an option within Instagram Stories.
The main platform in this respect is VR, with users interacting via their cartoonish proxies within wholly immersive spaces. But Meta also wants to enable non-VR users to engage in the same way, with the characters that they choose to represent themselves becoming a more prominent extension of their personality and presence.To do that, Meta needs to make its avatars more engaging, and more customizable, which it’s already doing with the implementation of 3D avatars on Facebook, Messenger and within stickers on Instagram.
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