TWITTER IS TESTING A NEW SHOPPING FEATURE 'PRODUCT DROPS' WHICH WILL BE SIMILAR TO INSTAGRAM SHOPPING
Despite being one of the most popular social media platforms and microblogging site for over a decade, Twitter has struggled to be profitable for a long time. Recently, with the ongoing fiasco over Elon Musk’s takeover bid, Twitter’s revenue seems to be dipping. That is one of the reasons why the company’s share price has also dropped significantly.
To counter that Twitter is looking for new and sustainable revenue streams. One of the avenues that the social media platform is trying out is online shopping. Twitter is testing a new feature called Product Drops that will preview upcoming product releases from different merchants. Instagram’s revenue and profitability soared when they started their shopping program and allowed brands to integrate direct buying links on their posts.
Source
@Twitter_Instagram_Tiktok
