Beach Environment and Aesthetics Management Services’ (BEAMS) | Upsc Environment

Beach Environment and Aesthetics Management Services’ (BEAMS) program

India has launched its own eco-label BEAMS (Beach Environment & Aesthetics Management Services) under ICZM (Integrated Coastal Zone Management) project.

BEAMS has been prepared over two years by the Society of Integrated Coastal Management (SICOM) under MoEFCC.

Its objective is to:

Abate pollution in coastal waters.

Promote sustainable development of beach facilities.

Protect and conserve coastal ecosystems and natural resources.

Maintain high standards of cleanliness, hygiene and safety for beachgoers in accordance with coastal environment and regulations