Mission LiFE The centre launched Meri LiFE App., inspired by | UPSC PIB NEWS

Mission LiFE

The centre launched Meri LiFE App., inspired by the Mission LiFE.

Details :

The Union Environment Minister, Shri Bupendra Yadav launched the ‘Meri LiFE’ App which aims to foster a nationwide movement for LiFE, demonstrating the power of citizens in saving the environment.

The app is inspired by the Mission LiFE Initiative which aims to promote mindful utilisation instead of wasteful consumption.

LiFE stands for ‘lifestyle for environment’.

Mission LIFE was launched by the Prime Minister, Shri Narendra Modi on 20th October 2022 at Kevadia, Gujarat and focuses on bringing behavioural changes in individuals through simple easy-to-do actions.

The Union Environment Ministry serves as the coordinating authority for implementing Mission LiFE at the national level.

It has been mobilising various stakeholders, including central ministries, state governments, institutions, and private organisations, to align their activities with LiFE and raise awareness about sustainable practices.

A month-long mass mobilisation drive is being conducted to further promote LiFE and enhance nationwide advocacy.

It will culminate in a grand celebration of World Environment Day on June 5.

The theme for this year’s World Environment Day is ‘Solutions to Plastic Pollution’.

The Ministry has developed two dedicated portals for LiFE, in order to create a structured reporting format that can track the progress being made on LiFE.

The Mission LiFE Portal is open access and can be used to download the 100+ creatives, videos, and knowledge materials that have been developed by the ministry for the LiFE mission.

The Meri LiFE Portal has been developed for ministries and institutions to upload event reports and capture the progress of the mass mobilisation drive.


Tag:   #GS3  #Conservation #Pollution #Mission    #Pre

Join @upsc_pib_news