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ROI and UX. How to measure it To the surprise of no one, ph | UX Digest ⭕️

ROI and UX. How to measure it

To the surprise of no one, physical buttons outperform touchscreens in cars. Are designers to blame for the war on physical buttons

Prototyping: The UX of a mobile phone alarm

Process: A story of running research in a Growth team

Opinion: AI might not be able to help with UX research right now

Design: How the principle of mapping affects your UX design


Fresh articles by Nielsen Norman Group:

How to analyze qualitative data from UX Research: Thematic analysis

A guide to using User-Experience research methods

Enriched site-search suggestions: Rarely used

Five ways to recruit participants for User Research

5 users: Okay for qual, wrong for quant


Case Study:

Redesign — Instagram story search

Google Home improves the quality of life for people with Alzheimer’s

Improving the usability of home offices

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