ZEE picks up ICC TV rights for India from STAR. As part of the | ViVid Financial Services😎
ZEE picks up ICC TV rights for India from STAR. As part of the strategic licensing agreement with Disney, ZEE will telecast all ICC Men's tournament from 2024-2027 on TV. Digital rights will remain exclusive for Disney.
This is a first of its kind move where one broadcaster has sub licensed the TV rights to rival broadcaster. Disney Star had bid $3 billion for the combined -- TV and digital rights.
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