​​Marketing Simulation: From Concept to Strategy Do you want | Webster University in Tashkent

​​Marketing Simulation: From Concept to Strategy

Do you want to advance your knowledge about marketing strategy? Join our open event with professor Heather Gordon from the USA. Professor Gordon will guide you through a hands-on exercise designed to show you how to conceptualize and develop a marketing strategy.

The simulation will be helpful for marketing professionals as well as entrepreneurs.

Heather Gordon is a professor and business consultant exploring Uzbek culture while working at Webster University in Tashkent. She is teaching value creation, management, and communication. Through her company, Heather Gordon Consulting, she focuses on advancing organizational effectiveness through transitional leadership. Heather earned her Master of Business Administration from Mercer University and her bachelor's degree in history from the University of Virginia.

November 17, 6:30 PM
North Hall, Room 410

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