Nowadays, lettering on buildings more and more often do not ju | architecture.plus.font

Nowadays, lettering on buildings more and more often do not just indicate what is located in a particular building. They give it a new character in the spirit of the time, they give new “media”: a bright facade and an inscription often look like a picture on Instagram or a page in fashion magazine and clearly pretend to increased photogenically.

My thought about typo-architecture buildings in new article for Progect Russia.

https://prorus.ru/interviews/zdanie-govorit-arhitektura-i-shrift/ (article is on russian, for english - please use translator)