Just like the US, everybody now seems to be a discount broker. | Zerodha

Just like the US, everybody now seems to be a discount broker. Could this pricing war along with the new peak margin regime, no float, payment for orders, security lending revenues, or a vibrant advisory ecosystem like the US hurt Indian broking industry?
https://zerodha.com/z-connect/rainmatter/the-race-to-zero-can-indian-brokerage-industry-survive