Product Management

2021-02-17 23:35:33 Hey marketers,
The Plerdy team invites you to join a free conference CRO&UX Party (02/25/21) dedicated to the usability (UX) and conversion of websites! https://www.plerdy.com/usability-party/?utm_source=telegram&utm_medium=activemarketing

Here is a list of speakers and their topics:
Igor Sokolov - How to achieve a 50% A/B test win rate with our strong methodology developed in-house.
Denis Studennikov - Conversion rate optimization by ESR approach: Three eCommerce case studies on how to increase CR by 55%
Sophia Yakovlieva - Usability Testing: Website Tips and Examples
Oleg Slyusarchuk
Dan Taylor - Google's Relationship With UX
Craig Smith - Which Test Won - An interactive session to review our top UX experiments
Grant Simmons - Lessons learned from relaunching a 110M page site
Dennis Yu - Watch your site get audited by a search engine engineer

Don’t miss it out! Be the first to know the cool usability tricks https://www.plerdy.com/usability-party/?utm_source=telegram&utm_medium=activemar Open / Comment

2021-02-16 23:33:18 Channel photo updated Open / Comment

2021-02-16 20:59:23 I see this problem with ALL the startups I work with. You can't scale your organization if you need to clone yourself or your key players. BUT you can GROW if you create a written process. Like checklists, basic rules, and the overall process. It is important for startups to have a basic process written down so they can continuously improve and not explain the same things over and over again. Does it make sense?

https://www.process.st/why-you-need-to-document-business-processes/ Open / Comment

2021-02-09 22:41:40 https://blog.close.com/sales-strategies/ Open / Comment

2021-02-09 01:13:05 Hey marketers! If you are looking for Telegram promotion solution check Telega.io

It's the Telegram Ads Exchange platform to connect owners of different Telegram channels and advertisers. Open / Comment

2021-01-28 01:30:39 2021 Social Media Industry Benchmarks - Know Exactly Where You Stand in Your Market

The trending platform of the moment, Instagram, seems to be the place where brands are increasingly turning. Overall, the average engagement rate for brands increased in 2020 by 6.39%, from 1.08% in 2019 to 1.16% in 2020.

Brand engagement rates on Facebook have remained fairly low, overall in 2020 - 0.26% average engagement rate for all industries. However, we observed an small increase in engagement of 1.44% in 2020 compared with the social media performance of 2019.

When it comes to social media performance for Twitter, the engagement has dropped by 16.30%, from 0.07% in 2019 to 0.06% in 2020 across all industries.

All 35 industries publish images as the primary type of social media content: 84.16% photos on Instagram, 75.14% photos on Facebook, and 52.86% images on Twitter.

Across all industries, in 2020, brands chose to post 36% more content on Twitter compared with Instagram and Facebook.

On the Instagram feed, the posting frequency declined by about 6.22% in 2020, and these brands focused their content efforts on Stories too.

The average Facebook posts per day across all sectors increased by about 6.40% in 2020.

The politics, education, and airline brands are the most successful profiles on Instagram, with the highest average engagement rates out of all industries.

On Twitter, the politics industry generates more conversations with an average engagement rate of 0.45%, followed by the conglomerate, restaurant-cafe, and sports media industries. Given the fact that this has been an election year, it’s not a surprising result.

READ MORE HERE Open / Comment

2021-01-27 21:27:49 Marketers! Here is some samples of good marketing strategy planing and implementations using free Trello boards. You can copy this board and use it with your team! We use Trell a lot! Here is PDF to explain how people use Trello

EDITORIAL CALENDAR
Seamlessly coordinate content creation, editing, and production with internal and external authors, while keeping an eye on the publishing calendar and distribution strategy.
https://trello.com/b/UQk1wa4a/editorial-calendar

MARKETING LAUNCH PLAN
Seamlessly coordinate cross-team go-to-market brand and product launches with a single Trello board.
Manage all of your team’s communication, collaboration, files, and media without having to jump through different apps.
https://trello.com/b/oC0r5y4V/go-to-market-strategy-template

MARKETING DEPARTMENT MEETINGS
Get a high level view of marketing goals, current projects, and what’s up next for the team and facilitate a more effective marketing team meeting by using a Trello board for meeting agendas and brainstorming.
https://trello.com/b/VoJQd9UF/marketing-overview


MARKETING EVENT PLANING
Stay on top of every little detail when it comes to organizing an amazing event, from ticket sales to digital invite assets.
https://trello.com/b/OUj5xYZN/event-planning

DIGITAL PRODUCT LAUNCH TEMPLATE
Sample and really good plan for the sales & marketing teams that outlines the key messaging points and to-dos of product release.
https://trello.com/b/qcOzcDkF/project-product-launch


MARKETING BRAINSTORMS BOARD
https://trello.com/b/tJZPMpHu/marketing-brainstorms

BLOG EDITORIAL CALENDAR
https://trello.com/b/s9lL7n85/blog-editorial-calendar

EMAIL MARKETING PLANING
Here's where you can keep a record of all key files, guidelines, or links your team frequently references.
https://trello.com/b/7qihzbua/email-workflow


YOUTUBE EDITORIAL CALENDAR
Keeping on top of the next few videos launching on my YouTube channel can be pretty stressful! I use this board to manage upcoming videos, get community recommendations and plot what’s coming up next.
https://trello.com/b/e8AKTZIS/youtube-editorial-calendar


WHAT DO YOU THINK ABOUT IT? Open / Comment

2021-01-26 01:04:23 Reach a Targeted Audience on the Telegram Cheaper Than Instagram and Facebook

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Set up your campaign and you'll be receiving your first audience within hours! Open / Comment

2021-01-20 21:36:31 Brand is a scheme: you and one person from your target audience. You give them an emotion, they return a transaction to you.
Brand in the modern world is an exchange of emotions for transactions.

Brand IS an emotion.
Brand is the margin that consumers are willing to pay for this emotion.

For example Starbucks. I don't even need to tell you how much you paid last week for cup of coffee with 1,5$ cost price.
The difference is the price for emotions you bought.

So, let's take a minute and think where you can evoke emotions in your business and sell them.

#emotions #brand #sales #doitextra #branding Open / Comment

2021-01-20 21:36:31 Marketers, we have a hidden gems here! New channel related to neuro-marketing and customer experience! Check it out. Open / Comment