Alkimi Exchange Announcements

2021-09-10 14:02:17 Happy Friday Alkimists!

We have some news for you before the weekend…

We’re happy to announce that Daniel Beard will be joining Alkimi as an Advisor.

Daniel is Partner at Partis Solutions, a global leader in the provision of corporate services to the Interactive Gaming & Gambling industry.

Recognized as an industry leader in M&A Advisory and Management Consultancy, Daniel will be working with Alkimi to bolster our Corporate Strategy as we embark on our mission to fix the internet with $ADS.

We’re delighted to be working with Daniel, and can’t wait to share what we’ve been working on together!

To find out more about Daniel, check out his LinkedIn page here: https://www.linkedin.com/in/danielbeard/?originalSubdomain=uk Open / Comment

2021-09-09 11:47:11 https://adage.com/article/digital-marketing-ad-tech-news/facebook-advertisers-struggle-track-sales-after-apple-privacy-changes/2363256

Good morning Alkimists!

Apple has made huge changes to the privacy policy for all apps on the iPhone. You might’ve seen apps asking if you if they can track your data.

People are voting with their thumbs and opting out of tracking en masse which is having a serious impact on Facebook’s ability to provide rudimentary metrics.

tl;dr FB are scrambling to offer the level of reporting that underpinned their entire advertising business to date.

What does the mean for Alkimi? Advertisers still need to advertise and they’ll be looking for alternative solutions.

Solutions that are transparent, cost effective with immutable records of data. Open / Comment

2021-09-08 19:27:17 https://twitter.com/alkimiexchange/status/1435619108062703625?s=12 Open / Comment

2021-09-08 17:14:45 Alkimists! We're delighted to announce that Episode 05 of the #wearealkimists podcast has now been released!

Ben sat down with Rob Bradley, SVP Head of APAC, LATAM Ad Sales and International Digital Strategy at CNN to talk about his extensive career in the publishing world. We spoke about previous emerging technologies and how Rob's strategy in applying these to legacy businesses yielded incredible results for some of the biggest publishing houses and news outlets.

We’re excited to hear your thoughts about this podcast in our Community channel!

https://rss.com/podcasts/wearealkimists/270159/ Open / Comment

2021-09-07 19:24:53 Channel photo updated Open / Comment

2021-09-07 12:03:00 Good morning Alkimists! Time for the second video from our MVP demo with Chandru! In this one, he shows the data that is passed in a bid reauest, and how Alkimi plans to use this. Enjoy! Open / Comment

2021-09-06 17:00:01 Did you miss the tech demo that we released before our IDO? Well we have good news for you!

Here's the first of several highlights we took from the call.

In this clip, Chandru explains how bidders work, and how they will interact with Alkimi exchange. Open / Comment

2021-09-03 14:16:48 Thanks Alkimists for all your support during our token launch! We are assisting everyone who has submitted details in our google form with any issues that might have occured in receiving your $ADS tokens. We will be closing this form at 3pm UTC, so if you need assistance, and haven't filled it in, then please do so now! https://docs.google.com/forms/d/e/1FAIpQLSeQIq93N8eKrotgHkcIsfdgPVZ2nJ4zTMFPSrbZV1-BkyN24g/viewform?usp=sf_link Open / Comment

2021-09-02 16:04:27 Interesting news coming out of Washington overnight. It looks like the Department of Justice will file an antitrust suit against Google before the end of the year.

The suit is focused on Google's power in the digital ad market, and how it uses its dominance in auctions and ad tech to maintain power.

Google's stance is (of course) that there is "enormous competition in advertising tools, which has made online ads more relevant, reduced fees, and expanded options for publishers and advertisers.”

We disagree with this!

In October 2020, Google and Facebook controlled 29.8% and 23.6% respectively of the digital advertising market. Over half the market.

While ad tech fees are reducing, we still have a market where 49% of an advertiser’s dollar has been siphoned off before it reaches a publisher, and the publishers’ attempts to recoup some of this have contributed to the messy UX we see on so many websites.

This is precisely why we built Alkimi!

https://www.nytimes.com/2021/09/01/technology/google-antitrust-advertising-doj.html Open / Comment