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Lately, I’ve been testing out different approaches in writing | Alternative Vzglyad

Lately, I’ve been testing out different approaches in writing a copy for a product that is being marketed online. It is known fact that a nicely designed graphics have the biggest impact on buying decisions, but let’s talk about the importance and role of copywriting. In brief, a graphic design without the right context in Social Media Marketing is a waste!

In product descriptions, it is important to let visitors understand why they should buy from you. When looking at the picture, the client might say “Nice shoes”, but when reading the text, client should say “I need these shoes!”

The product description should not only push to make a purchase, but also contain important information: sizes, color and other characteristics that will help visitors make the right decision. Especially now that online retailers are not yet able to offer a similar experience that offline stores can offer. Even things as obvious as the color of a product need to be clarified. The client should not have doubts and questions about the product.

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