Speaking about TikTok, let’s discuss the influencers and its O | Alternative Vzglyad

Speaking about TikTok, let’s discuss the influencers and its Outbreak.

Over the last decade, influencer marketing has grown tremendously and became a multi-billion dollar industry and with the growth of Instagram and the popularization of TikTok, the number of active content creators and influencers has also increased.

It eventually reduces the cost of advertising in the influencer marketing industry which is a unique opportunity for marketing specialists, however, there is also a more important point, the above growth has divided the audience.

As an active social media user, I follow many influencers and I have noticed that during the pandemic influencers with dedicated topics started popularizing more often, for example now there are not only pillars in general topics like “economics”, but also dedicated topic influencers who create content on “cryptocurrency”, “trading”, “finance” or “investing” which divides the audience. This allows a brand with limited or dedicated services or products to buy ads more precisely and to reduce advertising costs at the same time. All we have to do for a successful influencer marketing campaign is to carefully study the potential influencer and its audience then buy the services.

What is your opinion on this?