Let’s speak about the PR campaign that this organization lead. | Alternative Vzglyad

Let’s speak about the PR campaign that this organization lead.

They came with a great idea of increasing their audience abroad. They’ve launched a quiz for compatriots living abroad, you pass the quiz get your points and win, 3 people win a chance to visit Uzbekistan from each country.

Ideas is great but there is big BUT

Only from Russia itself thousands of people have participated in the quiz, as a result we have three happy compatriots and couple thousands of unhappy people that will think twice before falling for their call to action next time.