'Genericide' is the term used for when a brand name is slowly | The Articulation Bureau

"Genericide" is the term used for when a brand name is slowly turned into the general name of the product it sells.. like how all powdered juices are now called 'Jolly Juice'.. words like 'escalator', 'thermos', 'videotape', 'kerosene', 'zipper' once were…