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Hooked Part of 14/17 point at which a product becomes so suga | Blinkist Summary Book

Hooked
Part of 14/17

point at which a product becomes so sugary and our brains get so excited by eating it that our stop system is disabled. When this happens we mindlessly eat and eat and eat.
Cutting calories in processed foods might not solve the problem.
In 2015 the processed food industry faced a formidable critic. Michelle Obama the former first lady of the United States publicly accused fast food of causing America’s childhood obesity crisis. She asked the industry to alter its products to make them healthier and less damaging. The industry’s response was to make some changes but the question remains: did it change enough?
Even before the former first lady’s intervention processed food makers were trying to tweak their products and their unhealthy public image. Major food manufacturers like PepsiCo Kelloggs and Coca-Cola formed a group called the Healthy Weight Commitment Foundation and agreed to cut 1.5 trillion calories from their products. These weren’t empty words. Between 2007 and 2012 t