• YouTube still accounts for the greatest share of total global mobile time (i.e. cumulative time spent across all users), and the platform's app also attracts the greatest number of unique users.
• Despite averaging just half the daily time per user vs. TikTok, Instagram still accounts for a greater share of total time spent on mobile across all users.
• People are still spending a lot of time browsing the web on their phones (Ref: Google Chrome in Total Usage Time). However, overall, web browsing now accounts for less than 10% of total mobile time.
• Voice calls are still hugely popular, and people all over the world still spend a lot of time actually talking on their phone (Ref: Phone by Google in Total Usage Time).
• Email isn't dead either – Gmail still ranks 9th in the worldwide top 10 apps in terms of monthly active users.
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