Aptly titled Decoy pricing, the advocates of this ploy argue t | Credclub

Aptly titled Decoy pricing, the advocates of this ploy argue that the middle option encourages buyers to move up from the lower Rs 5 lakh variant to the middle variant; luring them in with 8 new features at a premium of Rs 2 lakh. Those looking to buy the middle variant will be tempted on the other hand to opt for the high-end variant, as they can get the full range of features the car has to offer by paying an additional lakh.

The middle variant is essentially a decoy. It is primarily meant not to generate sales for the company but to nudge the consumer away from the lower-priced variant towards the higher-priced one.