*Feel as though there’s more air in that bag of chips than chi | Credclub

*Feel as though there’s more air in that bag of chips than chips?*

Well, you might not be the only one complaining. Shrinkflation is when companies start cutting back on the size or quantity of the goods sold but hold the prices at the same level or inflate it.

- In July 2020, Cadbury was under fire from its loyal customers on Twitter for shrinking the size of many of its popular UK products without shrinking the price.

- In 2020, Toblerone reduced chocolate per unit by increasing the space between its chocolate triangle.

- Doritos reduced the chips per unit to 180 grams from 200 grams.

- In 2021, Nutella pulled down the size of its 400 grams jar to 350 grams jar in the UK.

Noticed any instances of shrinkflation in India? Tell us the last time you felt you had received less bang for the buck.