𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐭𝐨 𝐮𝐬𝐞 𝐕𝐢𝐝𝐞𝐨𝐬 𝐨𝐧 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 . 𝟏. 𝙃𝙚𝙡𝙥 𝙩𝙤 𝐁𝐨𝐨𝐬𝐭 𝐂𝐨𝐧𝐯 | Digital Business Channel

𝐑𝐞𝐚𝐬𝐨𝐧𝐬 𝐭𝐨 𝐮𝐬𝐞 𝐕𝐢𝐝𝐞𝐨𝐬 𝐨𝐧 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞
.
𝟏. 𝙃𝙚𝙡𝙥 𝙩𝙤 𝐁𝐨𝐨𝐬𝐭 𝐂𝐨𝐧𝐯𝐞𝐫𝐬𝐢𝐨𝐧𝐬
Videos can significantly boost conversions. One of the reasons is by using videos on the landing page to showcase your product or services, your visitor can look at the products or services up close at different angles compared to only the image.
.
𝟐. 𝗛𝗲𝗹𝗽 𝗶𝗻 𝗘𝗻𝗵𝗮𝗻𝗰𝗶𝗻𝗴 𝐄𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭
Let me ask you if you are given a choice between a video and a long paragraph to texts, which one would you prefer to view? With video, the audience is 10 times more likely to interact with a video. Videos are a great way to keep prospects engaged due to the utilization of both visual and sound elements. Also, video can deliver information way faster and more efficiently compared to texts.
.
3. 𝐕𝐢𝐝𝐞𝐨𝐬 𝐚𝐫𝐞 𝐦𝐨𝐫𝐞 𝐏𝐞𝐫𝐬𝐮𝐚𝐬𝐢𝐯𝐞
By using videos, we can dive deeper into prospects' emotions and states of mind and hence more persuasive compared to texts. Try this out and you will know the stark differences in persuasion.
.
4. 𝙆𝙚𝙚𝙥𝙞𝙣𝙜 𝙥𝙧𝙤𝙨𝙥𝙚𝙘𝙩𝙨 𝙡𝙤𝙣𝙜𝙚𝙧 𝙤𝙣 𝙮𝙤𝙪𝙧 𝙥𝙖𝙜𝙚
The goal is to keep your prospects to stay longer on your page, the longer they stay the chances are the more they become familiar with your brand. A video on the landing page gives prospects more time and chances for your offer to appeal to them. Allowing them more time to notice the benefits of your offer to them.
.
𝟓. 𝐄𝐬𝐭𝐚𝐛𝐥𝐢𝐬𝐡 𝐚𝐧𝐝 𝐄𝐧𝐡𝐚𝐧𝐜𝐞 𝐓𝐫𝐮𝐬𝐭
Videos establish and enhance trust because it allows that extra human touch to your prospects with a human figure, a voice. A moving person is more trustworthy compared to a chunk of texts.
.
On a side note, these are the Tools that helped me design and build this landing page:
• Use Figma to wireframe and design the page. With Figma, you can also export design elements in JPEG, PNG, and SVG into Clickfunnels
• Source of images and design elements: Freepik/Unsplash
• Icons: Flat icons
• Inspiration – Pinterest, Dribbble
• Font Combination/Pairing: font pair
• Colours matching - Coolors
• Remove background- Remove.bg
• Compress image to smaller file size: typing
CSS was used in the process of building this page