𝐒𝐭𝐨𝐫𝐲𝐛𝐨𝐚𝐫𝐝 𝐟𝐨𝐫 𝐁𝐫𝐚𝐧𝐝 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 - 𝐇𝐨𝐰 𝐝𝐨𝐞𝐬 𝐢𝐭 𝐰𝐨𝐫𝐤 There are 7 elements to a great story and once you understand this framework you gonna see this in almost every movie you watch. So here is how to tell your brand story in a nutshell: 1. There’s a Hero who wants something (which is your customer). 2. Next, the hero encounters a problem before they get what they want. 3. Then a Guide steps in (which is your brand) to help them win. 4. Next, the guide gives them a plan to overcome that problem. 5. The guide calls Hero to action (they never take action on their own). 6. That action helps them avoid failure & ends in success (outcome). 7. At the end, the story results in the Hero’s transformation. source: ebaqdesign Let us know your thoughts in the comment below! #facts #learning 13 views10:30
