Black Friday Cyber Monday 2021 left behind and it’s time to sum up the results.
According to the Shopify statistics, the BF 2021 became the record book. The platform shares the following info:
• $ 6.3 B global sales from Shopify merchants
• $ 3.1 M/hour at peak on Friday
• 60K tonnes of carbon emissions offset
Other conclusions that were made after BFCM:
47 million customers bought from independent and direct-to-consumer brands.
Global sales are still popular - 15% of purchases were cross-border.
Mobile phone is still the most popular device for shopping - 71% of purchases were made via smarphones.
For more detailed information, please refer to this article:
https://www.shopify.com/blog/bfcm-data
