​​ Ideas about Advertising Positives of Advertising: - Adve | IELTS Essays Band 9 | IELTS Writing 9.0

​​ Ideas about Advertising

Positives of Advertising:

- Advertising is a key part of modern business.
- Companies need to tell customers about their products.
- Advertisements inform us about the choices we have.
- Advertising is a creative industry that employs many people.
- Without advertising we would have less choice.
- Without advertising there would be higher unemployment.
- Advertising is a form of modern art.
- People enjoy adverts.

Negatives of Advertising:

-Advertising manipulates people.
- It aims to persuade people that buying a product will make them happier.
- Advertisers focus on selling a brand image.
- They use glamorous, successful people.
- We now live in a consumer culture.
- We are persuaded to follow the latest trends.
- We are encouraged to associate certain brands with a higher status.
- Advertisers often aim their marketing at children.
- Children can easily be influenced by advertisements.
- Children put pressure on parents to buy them things.

Opinions about Advertising:

- Advertising should be regulated.
- Advertising aimed at children should be controlled or even banned.
- Unhealthy foods should not be marketed in a way that attracts children.
- Products that can be a risk to health should display warnings.
- In some countries it is illegal to advertise cigarettes on television.
- Warnings must be displayed on cigarette packets.
- However, advertising is necessary in free market economies.
- It creates demand for products.
- Governments should only censor false information or products that are harmful.

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