Stores On Wheels Startup Robomart Gains Momentum With Unilever PartnershipA different kind of
mobile ice cream shop will begin rolling through parts of Los Angeles next month thanks to a partnership between store-hailing startup Robomart and consumer goods giant Unilever.
Robomart’s aim is to make getting a delivery from a store as easy as calling an Uber or Lyft. It has been outfitting a fleet of vans that can
provide contactless delivery of snacks, convenience store and pharmacy items, and now, on-demand ice cream from Unilever’s signature
Ben & Jerry’s, Breyers, Good Humor, Magnum, and Talenti brands.The Robomart-Unilever vans will be decorated with signage for
The Ice Cream Shop, a virtual storefront Unilever created to make it easier for consumers to order its ice cream brands from delivery services like
Uber Eats and Grubhub and DoorDash.
The Robomart vans have drivers, but consumers can open the van door, select an item, and pay with a smartphone app,
without having to interact with the driver.
