These are 14 actionable things I learned by launching the DT | Ruslan Galba DTC Marketing
These are 14 actionable things I learned by launching the DTC e-commerce business on Shopify in 2021 as DTC agency.
So grateful to be able to test and scale this brand with our tegra.co team.
Here is what allowed us to get almost $30k in sales in 3 months.
We started to work on it in August from pretty much zero. No Shopify store. Just an idea and an urge to get it off the ground.
To be 100% transparent - we’re not 0 noobs. We’re helping DTC brands launch and scale for 3+ years as DTC marketing team tegra.co
So we knew what to apply right away to get to the baseline of the performance. But what we didn’t know is that it’s not always about marketing, but how the backend is structured.
Let’s get started.
1. Less focus on Facebook (any) ads tinkering, more focus on the offer and CRO.
Don’t get me wrong, creative testing and ad scaling is a huge part of e-commerce operations.
But the biggest bump in our bottom line and ads profitability happened after the CRO audit.
1.1 We’ve learned and implemented a lot from @LandingPageGuys (big up to @oliverkenyon) stuff.
It boosted our conversion rate from 0.5% to 2.5% on average. That is 5x more revenue from the amount of new and recurring traffic!
2. Amplify customer acquisition and retention with email and SMS.
It’s not only about upselling to your previous customer list through blasts.
It’s about squeezing more revenue from TOF with abandoned cart/checkout/browsing recovery flows, popup to collect emails, welcome flow.
2.1 Our go-to here is everything @ecomchasedimond is preaching. Our email marketing team’s bible is everything Chase releasing.
Implementing this is bringing an additional 10% of revenue just from automated flows. Even for a new brand like ours.
2.2 We can’t wait to work more on customer retention through email/SMS campaigns.
For some of the other brands we manage emails for - it can bring up to 45% of bottom-line revenue.
That can make or fail any e-commerce business.
3. Stock management, delivery time, and customer support is the key to customer retention.
Why do I summarize these three? Because these are all about making sure your customers are getting your stuff in time and always know you have their back.
3.1 There is nothing worse than not knowing where your order is and not being able to get feedback about it from the brand.
@tryrushapp has been a cherry on the cake for our stack. So much that we become Rush partners and installed it in all our clients' stores.
3.2 It gets real-time updates from shipping carriers and triggers Klaviyo flows with tracking updates emails.
That creates a truly Amazon-level shipping experience for the customers.
3.3 We connect it with amazing @gorgiasio where we handle all of the customer support tickets from support email, @klaviyo email replies, @SmsBump 1-1 SMS conversations, on-store chat, Facebook/IG comments under our ads, and organic.
To make sure we are always there for them.
