4. Don’t expect it to make you money so fast. Yeah, we’ve see | Ruslan Galba DTC Marketing

4. Don’t expect it to make you money so fast.

Yeah, we’ve seen that. Shopify gurus telling you how they make millions on dropshipping stores overnight.

Just launch your store. Pull in Aliexpress supply automation. Boost it with ads and drink you cocktail on Hawaii.

4.1 Yes, that worked years ago. Yes, you can get lucky and hit the winning product. But the chances are so small that it’s better to gamble in a casino.

This is not a “get lucky” business.

4.2 This is hard work in all the directions: customer acquisition, retention, support, product development, finances, fulfillment, and dozens of other things.

And at the start, you spend more money than you make. First customers are hard to acquire. It’s rarely to be profitable.

4.3 Not when you test so many things. Not when you don’t have product-market fit.

We spend $1 to get $1 in revenue. And then we have COGS, subscriptions fees, shipping fees, payment fees. Not to talk about stuff we need to pay.

4.4 But we’re building a business here. Not get rich fast Ponzi scheme. The business that can be sold for 3-5x yearly profit.

It’s an investment.

Following this long-term mentality is what helps you get to the point, where it takes off.

At least it is for us


Le Finale.

Let me know if you have any questions (and follow if you feel so) @iamgalba and @hellotegra on Twitter and Instagram.

I’m going to make an update on this brand's progress at the end of Q1 2021. Tell me if there is something else you’d like to see in the next TLDR.

Happy New Year