Advertising - #ideas_for_IELTS_topics Positives of Advertisi | IELTS Council | IELTS™
Advertising - #ideas_for_IELTS_topics
Positives of Advertising • Advertising is a key part of modern business • Companies need to tell customers about their products and services • Advertisements inform us about the choices we have • Advertising is a creative industry that employs many people • Without advertising we would have less choice • Without advertising there would be higher unemployment • Advertising is a form of modern art • People enjoy adverts
Negatives of Advertising • Advertising manipulates people • It aims to persuade people that buying a product will make them happier • Advertisers focus on selling a brand image • They use glamorous, successful people • We now live in a consumer culture • We are persuaded to follow the latest trend • We are encouraged to associate certain brands with a higher status • Advertisers often aim their marketing at children • Children can easily be influenced by advertisements. • Children put pressure on parents to buy them things
Opinions about Advertising • Advertising should be regulated • Advertising aimed at children should be controlled or even banned • Unhealthy foods should not be marketed in a way that attracts children • Products that can be risk to health should display warnings • In some countries it is illegal to advertise cigarettes on television • Warnings must be displayed on cigarette packets • However, advertising is necessary in free market economies • It creates demand for products • Governments should only censor false information or products that are harmful
