LinkedIn Learning

2022-04-11 20:09:01 Exercice Files Open / Comment

2022-04-11 20:09:00 Customer Experience: Creating Customer Personas

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2022-04-11 20:09:00 Full description

In todays competitive marketplace, knowing your customer is almost as important as knowing your own products and services. With limited marketing budgets and competition for consumers attention, you need to optimize your message to target people who are most likely to drive sales. In this course, Myra Golden shows you how to create customer personas that will allow you to better connect with your customers and improve engagement. She shares important tips like how to conduct research, how to identify your customers motivation and pain points, and ways to apply persona data for engagement, support, and problem resolution. By following her step-by-step guide—along with a cheat sheet of persona templates—youll have the tools to create your own customer personas to help you increase sales. Open / Comment

2022-04-11 20:09:00 Customer Experience: Creating Customer Personas

2022-02-02 • 21m • Intermediate
Myra Golden

Learn how to create customer personas to help you better connect with your customers and drive more sales.

Topics: User Personas, Customer Experience
LinkedIn Learning Open / Comment

2022-03-02 17:34:56 Exercice Files Open / Comment

2022-03-02 17:34:56 Staying Positive in the Face of Negativity

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2022-03-02 17:34:55 Full description

Even the most optimistic of us can get weighed down when seemingly unrelenting negativity swirls around us at work and in life. It impacts our perspective, presence, and performance. Self-leadership expert Scott Mautz teaches a specific plan for fostering sustainable positivity, especially in the face of tiresome negativity. You’ll be able to stay positive over the long haul by applying fundamentals of positivity—like staying grounded and practicing a special type of gratitude—and by drawing optimism from increased mental strength. Learn to build specialized positivity skills—such as handling criticism and difficult people—and build daily habits of positivity too. Plus, hear real-world examples and craft a personal MAP (micro action plan) for being realistic but staying upbeat when it feels like the world is conspiring to keep you down. Open / Comment

2022-03-02 17:34:55 Staying Positive in the Face of Negativity

2021-07-02 • 56m • General
Scott Mautz

Get practical, action-oriented skills for cultivating positivity at work and in life—even when you’re surrounded by negativity.

Topics: Wellness, Positive Psychology
LinkedIn Learning Open / Comment