Influencer marketing is a type of social media marketing that | Marigold Media Marketing

Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers, which are individuals who have a dedicated social following and are viewed as experts within their niche. In influencer marketing, the influential person collaborates with a brand to promote something.

This type of word-of-mouth marketing strategy focuses on utilizing key leaders to elaborate your brand message to a potential market. Influencer marketing has grown to be much more effective than corporate marketing, as 63% of consumers prefer it to brand-influenced advertising.

It’s almost impossible to scroll through social media without seeing some form of influencer marketing. Like any marketing tactic, an influencer program takes deliberate targeting and planning.

How to create an influencer marketing strategy:

1. Determine your goals

2. Know who you're trying to influence

3. Do your research

4. Consider the 3 Rs of influence:

-Relevance
-Reach
-Resonance

5. Reach out privately, and personally

6. Collaborate with your influencer to develop effective content

7.Measure your results

Many times, influencer marketing is a part of brand awareness campaigns, but it can also result in plenty of conversions and sales. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers.