Marigold Media Marketing

2022-07-31 00:24:58 Open / Comment

2022-07-25 20:12:54 Affiliate marketing is quite simply one of the most powerful ways to generate an income online. Regardless of your niche, the upside with affiliate marketing is nearly limitless if you go about it the right way!

What is Affiliate Marketing?

Affiliate marketing is the process of earning a commission by promoting someone else's product. You find a product you like, promote it to your audience, and commission for each sale that you make. It’s similar to a salesperson earning a commission, except you don’t work for the company. Instead, it’s like earning a reward for sending a new customer to the company.

You can begin making money as an affiliate as soon as you have signed into an affiliate program and have a place to recommend products, whether that's on social media , a website you have, or even a podcast you've started. The beauty of affiliate marketing, especially for beginners, is you don’t have to invest time in creating the products that will be serving your audience. Because of that, affiliate marketing is an opportunity anyone can take advantage of, and it’s easy to get started. Open / Comment

2022-07-25 20:12:50 Open / Comment

2022-07-05 23:05:03 Social Media Marketing: Organic & Ads

Learn how to design and implement organic and paid campaigns that will get you in front of the right audiences and propel your brand to the top.

Access Course Here Open / Comment

2022-07-03 20:28:55 Instagram advertising is a function of the Instagram social platform that enables brands to run display ads that target Instagram users. Instagram adverts are considered to be highly effective; especially for brands that operate in the ecommerce industry, as the platform is optimized for shopping.

Instagram ads are often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).

Instagram advertising no longer requires a brand to have a presence on Facebook. You'll be able to manage your ads and view insights to track their performance within the Instagram app. Once setup brands can run different types of ads:

• Image ads

• Stories ads

• Video ads

• Carousel ads

• Collection ads

• Explore ads

• IGTV ads

• Shopping ads

• Reels ads

Similar to Facebook, Instagram ads appear throughout the app.  They look similar to normal posts but always contain a “sponsored” label to indicate that they are an ad. If you have a budget allocated for paid social, you should strongly consider running Instagram ads. Open / Comment

2022-07-03 20:26:44 Open / Comment

2022-06-27 01:17:02 Currently, more than 3 million businesses actively advertise on Facebook. Due to its increasing user base and the high number of available audience targeting options, Facebook has established itself as the leader in social media advertising. Facebook ads are online advertisements created and published on Facebook to target its users.

Facebook advertising helps marketers increase visibility for their ads, build brand awareness and measure metrics and campaign goals helping them create better, optimized campaigns in the future.

Facebook advertising works on a pay-per-click (PPC) model.

Why use Facebook ads?

• Create your own custom audience based on multiple targeting options.

• Powerful remarketing ability.

• Social visits or specific website visits.

• Choose from multiple ad formats to create ads for lead generation, brand awareness, and direct sales.

How to set up a Facebook ad campaign?

Simply follow the step-by-step instructions to set up, optimize and manage your online marketing campaigns. Open / Comment

2022-06-18 14:44:50 Open / Comment

2022-06-13 17:23:36 Google Ads is an advertising service that enables businesses to display ads within Google's search results and advertising network. It falls under a marketing channel known as pay-per-click (PPC).

Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

How to Run Google Ads effectively:

1. Avoid broad keyword terms

If your keywords are too broad, Google will be placing your ad in front of the wrong audience which means fewer clicks and a higher ad spend.

2. Don't run irrelevant ads

If your ad doesn’t match the searcher’s intent, you won’t get enough clicks to justify your ad spend. The solution your ad is marketing needs to solve whatever pain point that searcher is experiencing

3. Improve your Quality Score (QS)

Your Quality Score (QS) is how Google determines how your ad should rank. The higher your rank, the better your placements.

4. Optimize your ad landing page

Your efforts shouldn’t stop with your ad. The user experience after a click is equally important. What does your user see once they click your ad? Does the page solve your user’s pain point or answer their question? Your user should experience a seamless transition through to the conversion.

5. Use Automation Platforms to improve ad performance

Free automation platforms such as Adzooma, allow you to optimize and automate your ad campaigns for a maximized performance, and takes care of the workload for you.

How to set up a Google ad campaign?

Simply follow the step-by-step instructions to set up, optimize and manage your online marketing campaigns. Open / Comment

2022-06-13 17:22:58 Open / Comment