Marigold Media Marketing

2022-06-06 02:30:40 Neuromarketing is the study of how people's brains respond to advertising and other brand-related messages by scientifically monitoring brainwave activity, eye tracking and skin response. Marketers use neural and other physiological signals to gain insight into customers' motivations, preferences and decision-making processes. They also use this research to predict how a particular product, service or marketing campaign will perform.

Some ways neuromarketing is used include the following:

• Optimizing a call to action, such as "Visit our website"

• Rebranding campaigns

• Product design testing

• User experience testing

• A/B testing to compare the effects of similar ads

• Assessing the neural impact of images in an advertisement

These neuromarketing techniques are used to study the brain to predict consumer decision-making behavior. Neuromarketing is cost effective in the sense that it can lower the price and increase the value of marketing research. Open / Comment

2022-05-30 13:10:22 Open / Comment

2022-05-28 02:31:17 Artificial Intelligence is a collection of many different technologies that are capable of performing tasks requiring human intelligence. In the usual business tasks, these technologies can learn, act, and perform with human-like levels of intelligence. AI marketing is a method of using intelligence technologies to collect data, customer insights, anticipate customers’ next moves, and make automated decisions that impact marketing efforts.

Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence.
7 benefits of AI Marketing include:

1. Automation
2. Minimizing human errors
3. Data Security
4. Cost savings
5. Increased ROI
6. Increased personalization
7. Smarter and faster decision making

AI can streamline the sales process by using extremely detailed data on individuals, including real-time geolocation data, to create highly personalized product or service offers. Later in the journey, AI assists in upselling and cross-selling and can reduce the likelihood that customers will abandon their digital shopping carts.

Companies like Amazon use AI to recommend products based on their previous purchases, views and searches. 
With AI, marketers can understand their customers’ behaviors deeply, know their actions and indications. Therefore, they can target the right strategy to the right person in a time-saving and effective way. Open / Comment

2022-05-28 02:31:03 Open / Comment

2022-05-24 02:21:59 Automation in marketing is the use of technology to automate marketing and advertising efforts. In other words, marketing automation is technology that manages marketing processes and campaigns, across multiple channels, automatically. It may sound technical and complex, but automation is quite simple. Some everyday examples of automation in marketing are automated email sequences in sales funnels, scheduled social media posts, and email order updates.

With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows. Workflows may be defined by templates, which are either custom-built from scratch, or modified mid-campaign to achieve better results.

Why is Marketing Automation effective?

Marketing automation allows brands to scale their efforts to reach higher volumes of traffic. It streamlines and simplifies some of the most time-consuming responsibilities of the modern marketing and sales roles. Marketing automation allows marketing teams to automate repetitive tasks, not just for the sake of efficiency, but also to provide a more personalized experience for their customers. This increases productivity, which directly correlates to increased ROI and conversion rates. Open / Comment

2022-05-24 02:21:55 Open / Comment

2022-05-14 03:33:02 Open / Comment

2022-05-11 23:26:33 Influencer marketing is a type of social media marketing that uses endorsements and product mentions from influencers, which are individuals who have a dedicated social following and are viewed as experts within their niche. In influencer marketing, the influential person collaborates with a brand to promote something.

This type of word-of-mouth marketing strategy focuses on utilizing key leaders to elaborate your brand message to a potential market. Influencer marketing has grown to be much more effective than corporate marketing, as 63% of consumers prefer it to brand-influenced advertising.

It’s almost impossible to scroll through social media without seeing some form of influencer marketing. Like any marketing tactic, an influencer program takes deliberate targeting and planning.

How to create an influencer marketing strategy:

1. Determine your goals

2. Know who you're trying to influence

3. Do your research

4. Consider the 3 Rs of influence:

-Relevance
-Reach
-Resonance

5. Reach out privately, and personally

6. Collaborate with your influencer to develop effective content

7.Measure your results

Many times, influencer marketing is a part of brand awareness campaigns, but it can also result in plenty of conversions and sales. Influencer marketing works because of the high amount of trust that social influencers have built up with their following, and recommendations from them serve as a form of social proof to your brand’s potential customers. Open / Comment

2022-05-11 23:22:54 Open / Comment

2022-05-04 20:13:17 Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. The term social media marketing (SMM) refers to the use of social media and social networks to market a company’s products and services.

Social media marketing provides companies with a way to engage with existing customers and reach new ones while allowing them to promote their desired culture, mission, or tone. Social media websites allow marketers to employ a broad range of tactics and strategies to promote content and have people engage with it. This includes:

1. Maintaining and optimizing your profiles.

2. Posting pictures, videos, stories, and live videos that represent your brand and attract a relevant audience.

3. Responding to comments, shares, and likes and monitoring your reputation.

4. Following and engaging with followers, customers, and influencers to build a community around your brand.

Social media marketing also includes paid social media advertising, where you can pay to have your business appear in front of large volumes of highly targeted users.

Important benefits of Social Media Marketing are:

• Exposure
• Website traffic
• Loyal fanbase
• Audience insights
• Leads
• SEO
• Partnerships
• Reduced expenses

Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Open / Comment