Automation in marketing is the use of technology to automate m | Marigold Media Marketing

Automation in marketing is the use of technology to automate marketing and advertising efforts. In other words, marketing automation is technology that manages marketing processes and campaigns, across multiple channels, automatically. It may sound technical and complex, but automation is quite simple. Some everyday examples of automation in marketing are automated email sequences in sales funnels, scheduled social media posts, and email order updates.

With marketing automation, businesses can target customers with automated messages across email, web, social, and text. Messages are sent automatically, according to sets of instructions called workflows. Workflows may be defined by templates, which are either custom-built from scratch, or modified mid-campaign to achieve better results.

Why is Marketing Automation effective?

Marketing automation allows brands to scale their efforts to reach higher volumes of traffic. It streamlines and simplifies some of the most time-consuming responsibilities of the modern marketing and sales roles. Marketing automation allows marketing teams to automate repetitive tasks, not just for the sake of efficiency, but also to provide a more personalized experience for their customers. This increases productivity, which directly correlates to increased ROI and conversion rates.