Artificial Intelligence is a collection of many different tech | Marigold Media Marketing

Artificial Intelligence is a collection of many different technologies that are capable of performing tasks requiring human intelligence. In the usual business tasks, these technologies can learn, act, and perform with human-like levels of intelligence. AI marketing is a method of using intelligence technologies to collect data, customer insights, anticipate customers’ next moves, and make automated decisions that impact marketing efforts.

Of all a company’s functions, marketing has perhaps the most to gain from artificial intelligence.
7 benefits of AI Marketing include:

1. Automation
2. Minimizing human errors
3. Data Security
4. Cost savings
5. Increased ROI
6. Increased personalization
7. Smarter and faster decision making

AI can streamline the sales process by using extremely detailed data on individuals, including real-time geolocation data, to create highly personalized product or service offers. Later in the journey, AI assists in upselling and cross-selling and can reduce the likelihood that customers will abandon their digital shopping carts.

Companies like Amazon use AI to recommend products based on their previous purchases, views and searches. 
With AI, marketers can understand their customers’ behaviors deeply, know their actions and indications. Therefore, they can target the right strategy to the right person in a time-saving and effective way.