Instagram advertising is a function of the Instagram social pl | Marigold Media Marketing

Instagram advertising is a function of the Instagram social platform that enables brands to run display ads that target Instagram users. Instagram adverts are considered to be highly effective; especially for brands that operate in the ecommerce industry, as the platform is optimized for shopping.

Instagram ads are often utilized to grow brand exposure, website traffic, generate new leads, and move current leads down the funnel (and hopefully towards converting).

Instagram advertising no longer requires a brand to have a presence on Facebook. You'll be able to manage your ads and view insights to track their performance within the Instagram app. Once setup brands can run different types of ads:

• Image ads

• Stories ads

• Video ads

• Carousel ads

• Collection ads

• Explore ads

• IGTV ads

• Shopping ads

• Reels ads

Similar to Facebook, Instagram ads appear throughout the app.  They look similar to normal posts but always contain a “sponsored” label to indicate that they are an ad. If you have a budget allocated for paid social, you should strongly consider running Instagram ads.