Google Ads is an advertising service that enables businesses t | Marigold Media Marketing

Google Ads is an advertising service that enables businesses to display ads within Google's search results and advertising network. It falls under a marketing channel known as pay-per-click (PPC).

Google Ads allows you to create and share well-timed ads (via both mobile and desktop) among your target audience. It can place ads both in the results of search engines like Google Search and on non-search websites, mobile apps, and videos.

With Google Ads, you can boost your website traffic, receive more phone calls, and increase your in-store visits.

How to Run Google Ads effectively:

1. Avoid broad keyword terms

If your keywords are too broad, Google will be placing your ad in front of the wrong audience which means fewer clicks and a higher ad spend.

2. Don't run irrelevant ads

If your ad doesn’t match the searcher’s intent, you won’t get enough clicks to justify your ad spend. The solution your ad is marketing needs to solve whatever pain point that searcher is experiencing

3. Improve your Quality Score (QS)

Your Quality Score (QS) is how Google determines how your ad should rank. The higher your rank, the better your placements.

4. Optimize your ad landing page

Your efforts shouldn’t stop with your ad. The user experience after a click is equally important. What does your user see once they click your ad? Does the page solve your user’s pain point or answer their question? Your user should experience a seamless transition through to the conversion.

5. Use Automation Platforms to improve ad performance

Free automation platforms such as Adzooma, allow you to optimize and automate your ad campaigns for a maximized performance, and takes care of the workload for you.

How to set up a Google ad campaign?

Simply follow the step-by-step instructions to set up, optimize and manage your online marketing campaigns.