Currently, more than 3 million businesses actively advertise on Facebook. Due to its increasing user base and the high number of available audience targeting options, Facebook has established itself as the leader in social media advertising. Facebook ads are online advertisements created and published on Facebook to target its users.
Facebook advertising helps marketers increase visibility for their ads, build brand awareness and measure metrics and campaign goals helping them create better, optimized campaigns in the future.
Facebook advertising works on a pay-per-click (PPC) model.
Why use Facebook ads?• Create your own custom audience based on multiple targeting options.
• Powerful remarketing ability.
• Social visits or specific website visits.
• Choose from multiple ad formats to create ads for lead generation, brand awareness, and direct sales.
How to set up a Facebook ad campaign? Simply follow the step-by-step instructions to set up, optimize and manage your online marketing campaigns.
