Thus, while you create your collections, Nike has bought the creator of collectible NFT for metaversesThe company said its purchase of
RTFKT Studios is another
step Nike is taking toward digital transformation.Terms of the deal remain
unknown.Yet, CEO
John Donahoe stated their main goal is to
develop an innovative
creative community and expand their digital presence.
What I like about
Nike is that on their website you can create your
own sneaker design.And imagine you created it and when you buy a sneaker, you get the same
NFT (or vice versa).
What’s most interesting and what I expect is that
clothing from well-known companies in the digital world, say to walk in sneakers from Nike in the metaverse, is enough to
download there your NFT.It can be compared to the change of clothes of the main character in the virtual world in the movie "Ready Player One".
