The power of habit. Charles DuhiggWe recommend a
book on the subject of self-development. It talks about how our brains work and why we find it so difficult to break old habits.
The book also includes the
history of toothpaste, sales failures and how to increase them.
If you are in business, it wouldn't hurt to read this book in order to better understand the psychology of customers.
The chapter on the
Starbucks approach is impressive.
Why do people go there for coffee? The answer is in the book.
The author of the book reveals the
secrets of supermarket marketing and shares some of his top tips.
It's all written in plain and simple language.
