The 6 Complexes of Ownership: How Things Own UsPeople regularly submit to a sense of ownership, because "mine" is a very strong attitude. Once we take possession of the object, its importance increases. That is why we so often see the unrealistic prices on sales and buy the marketing tricks.
Let's look at the six effects that ownership has on us:
1. Ownership reinforces our sense of value.
2. We tend to focus on loss
3. we feel like everyone shares our feelings
4. The effort invested exacerbates the perception of value
5. Virtual ownership.
6. Partial ownership
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