What is nudging? “A nudge is any attempt at influencing peopl | Robert W Malone, MD

What is nudging?

“A nudge is any attempt at influencing people’s judgment, choice or behavior in a predictable way that is motivated because of cognitive boundaries, biases, routines, and habits in individual and social decision-making posing barriers for people to perform rationally in their own self-declared interests, and which works by making use of those boundaries, biases, routines, and habits as integral parts of such attempts.”

And now - for the fly in the toilet…

One of the best examples of “nudging, is the use of a “fly” in the toilet bowl. First introduced at Schiphol airport in Amsterdam back in 1999, the idea was simple: etch the image of a fly in the urinal and men will aim for it almost every time, that is - well over 80% of the time. Costs of clean-up went way down, without forcing anyone to do anything.

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