2021-03-31 10:00:05
ETONHOUSE EDUCATION CENTRE PTE. LTD.Job Role: Digital Marketing Executive
Salary: $2,800 to $3,800 Monthly
Responsibilities:
Reporting to the Director of Enrichment, we are looking to hire a Digital Marketing Executive who is passionate about the education industry. The candidate will work closely with the Enrichment team to achieve specific objectives such as brand engagement, lead generation, and conversion.
• Support and implement digital marketing activities across a broad range of digital marketing channels
• Design and implement social media strategy to support business goals
• Constantly seek optimization through performance analysis, A/B and multivariate testing, user segmentation, landing page optimization, etc.
• Create relevant, compelling and engaging content for multiple digital platforms for business units under the enrichment arm
• Support the development of the customer journey framework to create appropriate cross-channel strategies throughout the digital ecosystem
• Conduct research on market trends, brand’s audiences and competitors, and end-to-end customer journey to drive engagements and conversions
• Data analysis and reports including and not limited to competitor benchmarking, campaign CPA/ROI, and effectiveness
• Interact, manage and monitor the performance of external agencies
• Monitor, engage and respond to conversations from various communities on our social media channels, including addressing customer service situations
• Provide support for influencer management and engagement; ensure that deliverables and timelines are met
• Copywriting and copy editing - Both internal and external marketing materials and communications such as product collaterals, presentations, website and social media contents
• Generate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)
• Communicate with followers, respond to queries in a timely manner and monitor customer reviews
• Develop strong relationships with cross functional teams to ensure the efficient execution of marketing initiatives
• Any other duties that may be assigned by the Company
Apply here:
https://bit.ly/39d0kWA
5.0K views07:00