SEO content is one powerful way to drive traffic to your website. According to Google, quality content is a determining factor for SEO. It means SEO content writing helps Google know your site answers questions from searchers.
Google looks for specific words (known as keywords or keyword phrases) as one factor in determining how useful your website will be for people searching those keywords.
This explains why over 50% of content marketers cite keyword ranking and organic traffic as the top ways they measure the success of their SEO strategies.
But you can’t just plaster a bunch of keywords all over your website. Make it fit into a blog post or an article covering a related topic on your site.
Think of creating content as a logical way to house keywords on your site.
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