SmartB2B Marketing

2022-08-10 13:45:05 If you wonder “Does SEO truly work?” try out some of these best #SEO practices

GET TO KNOW YOUR KEYWORDS

SEO begins with keyword research. It is possible to improve the quality of your content by finding the keywords or phrases that people type into Google when searching for a certain topic.

LINK BUILDING THAT BOOSTS YOUR SEARCH ENGINE RANKING

Link building helps increase search rankings because search engines see links as a sign of trustworthiness. Learn how to create the ideal internal linking strategy by reading our comprehensive net linking guide.

PAGE STRUCTURE OPTIMIZATION FOR SEARCH ENGINES

Optimize your URL to contain keywords and provide a meta description to your site. When a search engine returns a page with a link, the appearance of that link may influence the likelihood that a user would click it.

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2022-07-27 15:28:41 The biggest #SEO issue that most websites face is a lack of quality content. Content is important because it is the way that Google evaluates what your website is about and how good it is.

Google is a great reader and it reads, understands and archives the content of each website it crawls.

Website Content Volume
Content must teach, explain, inform and answer questions. It is good for your users, and it is good for Google.

Website Content Focus
A good rule of thumb is to think of the top 10 questions that people ask you and dedicate a page to answering each of these questions.

Beware Of Duplicate Content
There are two different types of duplicate content:

Content that is the same between pages of the same website

Content that is the same between pages of different websites

Content duplication between different websites is a big “RED FLAG” to Google and should be avoided at all costs.

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2022-07-25 19:36:34 The short answer is that there is no one-size-fits-all answer to this question. The number of keywords you should use on each page will vary depending on

your business

the topic of your page

other factors

However, as a general rule of thumb, targeting two to five primary keywords per page is good.

You can also include a few secondary keywords related to your primary keywords that are not as important.

For example, if you’re writing a blog post about dog food:

your primary keyword could be “dog food”

your secondary keywords could be “pet supplies” and “dog treats”

Remember that you don’t want to stuff your keywords in unnaturally or force them into your content.

High keyword density is spammy to search engines and turns off potential customers.

So don’t just put in the exact keywords.
Instead, focus on creating high-quality, keyword-rich content that flows naturally.

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2022-07-14 22:49:06 Creating a social media strategy can be overwhelming if it’s your first time but there is a way to do it more efficiently

Set goals for your business
Setting expectations can help your campaign perform better. Think about goals you can arrange for your SMM.

Identify your target audience
Imagine if you’re trying to find your friend who loves hanging out at coffee shops, you’ll know where to look because you know them. The same goes for your ideal buyer and target audience.

Determine KPIs to measure your success
For each social media effort, you’ll want to measure your success using specific KPIs like engagement rate, click-through rate, and more to measure your results.

Create compelling content
Consider your target audience, define which social media platform you’ll be using, what message you want to deliver, and how you expect them to interact with it, and start creating trending content!

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2022-07-06 14:06:43 If you want your business to be found by maximum potential customers, you need to ensure greater searchability and visibility. How to do that? SEO is the key.

Here are the top reasons why businesses need SEO to stay ahead of the pack

Increases Searchability and Visibility in Search Engines

Increases Engagement, Traffic, and Conversions

Builds Trust, Credibility, and Authority

Generates Qualified Leads

Improves User Experience

Saves Your Money

Strengthens ROI

Keeps You Ahead of Your Competitors

Embraces Long-Term Strategy

SEO is not a short-term strategy; it’s something that works for the long term. With time and consistent effort, you keep getting better results and can enjoy the top spot for longer.

Read the entire article here: https://bit.ly/3R8FNa1, and learn more about the top 9 reasons why your business needs SEO to stay ahead!

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2022-07-01 14:00:18 SmartB2B believes that a little bit of humour doesn’t hurt anyone. It helps us to stay positive, creative, and navigate through the heat wave

- What do hippies and SEOs have in common?

- A love for anything organic.

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2022-06-28 16:19:07 Are you a small or midsize business looking to generate more leads from your website?

As an SMB considering ways to increase traffic to your site, you know you need search engine optimization (SEO).

An SEO effort generally involves

Technical SEO

Content And Keyword Development

Link Building

There are of course other elements to successful SEO. These, though, are the core practices.

And as an SMB, the first step is to ensure that Google can crawl your website and find your high-value content.

To that end, technical SEO is usually the foundation of any search engine strategy.

Read the technical SEO guide here: https://bit.ly/3Ac4SLm and learn more about how to transform your SMB’s online presence!

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2022-06-21 15:23:24 SEO can be overwhelming; understanding the fundamentals are key to driving visibility

Fresh Dynamic Content

When your site offers constant and consistent content updates, you give users more reason to visit frequently.

Leverage Experts

Are you friends with an authority in your field? Is one of your employees well known for their work? Utilize it.

Develop Optimized Content

When you optimize your site’s content for search engines, you drastically increase your chances of having your site seen by new users.

Keep it Clean

If you want users to frequent and spread the word of your site, you have to make sure they can find their way around.

Links and More Links

Don’t isolate your website to one corner of the Internet. Be sure to link to relevant articles on other sites or promote news items within your industry.

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2022-06-16 15:26:35 Even if you’re a total beginner at SEO, you know the goal of SEO is to get more people to see your website. More visitors means:

More exposure

More leads

More sales

But what if you spend all that time and effort on optimizing your website, but the traffic doesn’t start pouring in as you’d hoped?

The chances are high that you’re experiencing some SEO issues that keep your website from reaching its full potential.

This article will cover

Types of SEO issues

Top 5 Technical SEO Problems

Top 5 Keyword-Related SEO Problems

Top 5 Tracking-Related SEO Issues

Top 4 UX-Related SEO Issues

Read the entire article here: https://bit.ly/3xA2KtA, and learn more about 19 common SEO issues and how to fix them!

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2022-06-15 14:38:37 Did you know?

SEO can drive a conversion-rate of 14.6% when done properly. (Source: https://bit.ly/3OaUxCQ)

93% of online sessions are initiated via search engines. (Source https://bit.ly/3tBEDcO)

Around 40% of revenue is acquired from organic search. (Source: https://bit.ly/3QocFen)

Organic search channels have the highest ROI amongst digital marketing channels. (Source: https://bit.ly/2MjJQhY)

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