The biggest #SEO issue that most websites face is a lack of quality content. Content is important because it is the way that Google evaluates what your website is about and how good it is.
Google is a great reader and it reads, understands and archives the content of each website it crawls.
Website Content Volume
Content must teach, explain, inform and answer questions. It is good for your users, and it is good for Google.
Website Content Focus
A good rule of thumb is to think of the top 10 questions that people ask you and dedicate a page to answering each of these questions.
Beware Of Duplicate Content
There are two different types of duplicate content:
Content that is the same between pages of the same website
Content that is the same between pages of different websites
Content duplication between different websites is a big “RED FLAG” to Google and should be avoided at all costs.
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