Creating a social media strategy can be overwhelming if it’s your first time but there is a way to do it more efficiently
Set goals for your business
Setting expectations can help your campaign perform better. Think about goals you can arrange for your SMM.
Identify your target audience
Imagine if you’re trying to find your friend who loves hanging out at coffee shops, you’ll know where to look because you know them. The same goes for your ideal buyer and target audience.
Determine KPIs to measure your success
For each social media effort, you’ll want to measure your success using specific KPIs like engagement rate, click-through rate, and more to measure your results.
Create compelling content
Consider your target audience, define which social media platform you’ll be using, what message you want to deliver, and how you expect them to interact with it, and start creating trending content!
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