2022-05-11 02:59:58
THE STATE OF JOURNALISM 2002Report from Muck Rack / 50 pages
● More journalists value Twitter, LinkedIn, Instagram, Reddit and TikTok
● 62% of journalists prefer Zoom for virtual events
● 60% of journalists say their relationship with PR pros is mutually beneficial
● 59% of journalists are just as likely to respond to pitches as last year
● Poorly timed and impersonal pitches will still get ignored
● 1:1 email still #1 for pitching, 5% hate phone pitches a little less
● Most journalists want to receive pitches early in the work week
● Half of journalists receive 1-5 pitches daily, or 5-25 per week
● 80% of journalists say a quarter or more of their stories originate from pitches
● 68% of journalists prefer pitches less than 200 words
● 90% of journalists say at least 1 follow up email is acceptable
●79% of journalists are at least somewhat more likely to cover a story if offered an exclusive
#PR #Report #
Pitch
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