Marketing as an Art

2022-06-17 20:00:03 In June, many countries celebrate Father's Day.
McDonald's and Leo Burnett prepared a cute advertising campaign for the occasion.

The heroes of the prints are fathers, ready to do anything to please their children. Dress up as a Disney princess and go to McD's with your daughter? Easy. As long as they share the happiness... and Happy Meal, of course.

Marketing as an Art Open / Comment

2022-06-17 16:00:02 Do you want Messi to be the face of your brand? Sure thing.

The footballer would love to promote your product. Stores, air conditioners, restaurants, or fast food, it's easy.

The truth will do the double in Argentina as well. I'm sure if your store were to open there, we'd definitely take that chance.

Marketing as an Art Open / Comment

2022-06-17 12:00:04 Not everyone likes the power of the Hyundai

Marketing as an Art Open / Comment

2022-06-16 20:00:01 The company Willed, to promote its service for burial and drawing wills, invited Dracula himself.

Who, if not the ruthless vampire, is the chief expert in matters of death?

Marketing as an Art Open / Comment

2022-06-16 16:00:00 Missed this guy?

Last fall, Justin Bieber gave his name to three new varieties of Timbits, limited-edition doughnuts at Tim Hortons, a Toronto-based fast food chain.

Fudge, chocolate shavings with sour cream and bits of bliss in a waffle cake.

Actually, that's what the commercial is about

Marketing as an Art Open / Comment

2022-06-16 12:00:02 Manuscripts don't burn

In the U.S. there is a raging debate about the harmfulness of certain books - they should not be placed in school libraries.

Penguin Random House and Margaret Atwood have responded by issuing a special fireproof edition of The Handmaid's Tale (already banned in various countries).

In the promo, the 82-year-old writer tries to burn her book with a flamethrower. But the book remains unscathed, which means it will survive the censorship.

Marketing as an Art Open / Comment

2022-06-15 20:00:01 To be honest, we didn't immediately understand the message of the ad. We had to read the inscription in the bottom right corner. And then everything fell into place.

The campaign was launched by an agency from India in 2009. Not to say that they made much noise, and the ads clicked. But still, many professional portals and forums published it.

What do you think of such creativity?
- It's cool, it's catchy.
- Not really.

Marketing as an Art Open / Comment

2022-06-15 16:00:00 Pick up a homeless dinosaur? Why not. What could go wrong, right?

Jeep partnered with the "Jurassic Park" franchise and released a guide on how to raise a baby dinosaur at home and survive in time for the premiere of the new movie in the series.

So, take notes: you'll need Jeeps. Different ones. Start with the Wrangler, then get the Gladiator, and don't forget the Grand Wagoneer.

The folks at Jeep really want their product to be associated with action blockbusters, adventure, and epic landscapes. Okay. But the hero of the video is clearly not all right in the head.

Marketing as an Art Open / Comment

2022-06-15 12:00:02 About being willing to change yourself for the one you love

A classy advertisement for an unusual gift store.

Marketing as an Art Open / Comment

2022-06-14 20:00:01 New from Diesel 18+

No one expected such an expansion of the product line: Diesel now makes not only pants, but also something for what's in them. Sex toys, in short.

Meet a vibrating ring for men and a vacuum vibrator for women. Ugh.

Marketing as an Art Open / Comment