Marketing as an Art

2022-06-20 20:00:02 Japanese amusement park Hakkeijima Sea Paradise released "snow balls" with ocean plastic.

Instead of glitter there are flakes of microplastic, and underneath you can see representatives of marine fauna that have suffered from toxic waste. Like a whale or a penguin.

Beautiful, but not a very happy reminder of what people are doing to nature. Note the idea of using typically souvenir products to communicate a social theme.

Marketing as an Art Open / Comment

2022-06-20 20:00:02 Японский парк развлечений Hakkeijima Sea Paradise выпустил «снежные шары» с океанским пластиком.

Вместо блёсток тут — хлопья микропластика, а под ними можно разглядеть представителей морской фауны, пострадавших от токсичного мусора. Например, кита или пингвинов.

Красивая, но не очень радостная напоминалочка о том, что люди делают с природой. Отметим идею с использованием типично сувенирной продукции для коммуникации по социальной теме.

Design simple & luxurious Open / Comment

2022-06-20 16:00:01 Vasectomy for Father's Day

This isn't the first time Ryan Reynolds has originally promoted his "Vasectomy" cocktail, which uses Reynolds' gin, Aviation.

In the commercial, Ryan called in a father of many children to make the cocktail.

Well that's as strong as it gets!

Marketing as an Art Open / Comment

2022-06-20 12:00:04 The basic message of the campaign is that your thoughts can get in the way. And it's true.)

The video was created for the Emmerse brand.
The app creates different audio tracks, like white noise, nature sounds, binaural rhythms, etc.

They used to create products to speed up, but now it's the opposite - to slow down.)
It's quite obvious that most people just can't cope with such a huge flow of information and the rhythm of life in big cities.

Marketing as an Art Open / Comment

2022-06-19 20:00:01 Buy as you wish

The creatives of the Thai ecom-platform Central App fantasized about what online shopping would look like in a real mall.

It turned out to be vital and fun

Marketing as an Art Open / Comment

2022-06-19 16:00:01 IKEA are the world's foremost experts in naming. Why not help those who have difficulties with it? For example... young parents.

The Norwegian office of IKEA has released a catalog - no, not of furniture, but of children's names. And here they are already taken just from the product catalogs. Over the past 70 years, there have been more than 800 variations.

The choice is huge: from the popular "Ivar" to the rare and beautiful "Moali. The only pity is that they don't give any bonuses for a child named by a name from the IKEA list.

Marketing as an Art Open / Comment

2022-06-19 12:00:02 Cats do a great job as models

Marketing as an Art Open / Comment

2022-06-18 20:00:02 We've finally been heard! Coca-Cola is releasing everyone's favorite cocktail with Jack Daniel's.

They promise to launch worldwide by the end of 2022

Marketing as an Art Open / Comment

2022-06-18 16:00:01 Cadbury commercial with a surprise ending

Rain. Evening. Tired passengers on a late bus. And a kid who won't stop screaming. Oops, he probably shouldn't have gone to that rocker...

Spoiler: it's a candy commercial, so it ends well. Anyway, be kinder, as the Cadbury boys would tell us. Kindness will melt the hearts of others, just like chocolate.

Marketing as an Art Open / Comment

2022-06-18 12:00:03 How do you imagine a standard car commercial? A model-looking driver rushes along a perfect road, some phrases are heard, and the car beautifully dissolves behind the scenes. You get the idea.

Now check out the 2014 KIA Forte commercial at the Super Bowl. Not sure if it sells, but at least it's memorable.

Marketing as an Art Open / Comment