Twitter is integrating Nielsen's cross-media planning and measurement suite into Video Ad Platform.
Nielsen and Twitter today announced enhanced integration of Nielsen's cross-media audience measurement and results solutions into Twitter's video ad platform, as reported PRNewsWire. Nielsen is an American company, the largest independent marketing measurement firm in the FMCG, media measurement, and consumer research industries.
The integration includes a new subscription to Nielsen Media Impact (NMI) and Nielsen Ad Intel, as well as expanded access to Nielsen Total Ad Ratings (TAR). Together, these tools will enable Twitter to help video advertisers perform more robust pre-and post-campaign planning, maximize ad inventory, understand cross-media planning, and deliver campaign results with increased speed and flexibility.
via. TITAN
